There’s something very unique that has happened with the online world. Moms that may never see each other in the same room connect, communicate, and build relationships through online communities. They start to trust each other’s opinions. The best way to advertise to those moms is to build a relationship with them. This is called ROR [return on relationship] instead of ROI [return on investment].
Find a community that you are excited to be a part of, set up your profile, and become friends. Pretty soon you will naturally be sharing and receiving advice and you can talk about your business or product without feeling like a door to door salesman.
Remember that it doesn’t have to just be online communities. Look for local moms or womens groups to advertise to moms there by building genuine relationships.
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