Did you know that there are certain phrases and tricks that help your products sell better? Good advertising copy catches and holds the interest of a potential customer. The ad copy may be in print, audio, or video. The person that crafts the ideas and words is called a copywriter. The main purpose of ad copy is to promote something or someone. If you set up 2 identical sites and only change the wording; the page with the better copy will sell more products. It’s the art of using words to create an urgency or a want; to get the person to think a certain way or buy a certain thing.
Places where advertising copy is used:
- Squeeze pages
- Direct Mail and Postcards
- Billboards
- Taglines
- Online Ads
- Brochures
- Commercials on TV or radio
- Press Releases
- Jingle lyrics
- Catalogs
- Sales Letters
- Even Tweets and Facebook Updates
Good advertising copy will catch the attention of the potential customer and then keep that attention. It will make them want the product or service offered and motivate the customer to take action right away.
Because of the internet, copy writers are no longer stuck in offices as part of a creative team. There are many freelance opportunities available. Schooling is a good option; but the best way to perfect the art of copywriting is to get out there and do it!
