Facebook users don’t really want to click on an advertisement and be taken to a new site, most especially a sales page. What they would rather happen is click on the ad banner, and be taken to another Facebook Page. You can create wonderful, interactive Facebook pages that offer group discussions, newsletter sign up features, and even a way to order your products and services. If you design your Facebook advertisement this way Facebook users will not be as irritated about clicking on your advertisement.
Before you advertise it’s important to do market research in order to create effective advertising campaigns. If you’re advertising to moms, for instance, your advertisement can’t really just go out to “all moms”. All moms is not a target market. Be very specific about your target. If you’re posting work at home advertising directed toward Moms you want to know which mom this business fits. It doesn’t fit all moms, it might fit moms who care about home schooling, or moms who breastfeed, or moms who are into green living, or moms who love do it yourself decorating projects. It’s imperative that you determine these factors before you advertise.
In addition to researching your target audience the other market research you should do is find out if your product or service is actually filling a niche that needs to be filled. If you already have competition so much the better. It’s easier to sell something that has competition because you already know there is a need. Essentially someone else has done the research. But, if your product or service is completely new and no one else is doing it, it would behoove you to determine if this is something that really is needed before you embark on an advertising campaign on Facebook or anywhere.
Knowing who is spending money and on what is an important aspect of finding out where to advertise as well as what to advertise. There are so many places to advertise that what might be hot to one niche is not working in another. Facebook ads work in very specific circumstances, ensure that your niche fits that condition before you advertise. Knowing where to advertise is just part of the whole issue. Whether it is free advertising on the web, or advertising networks devoted to advertising to moms, or an ad exchange, ad network, or something else entirely, doing the research before you advertise will increase your return on investment (ROI).
Let me hear from you. Have you had success advertising on Facebook? What about someplace else? I want to know what works for you. Yes, share your failures too. Failure is just a way to learn, without failure you’re not trying hard enough so share that too!
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