By Jim J Francis I was teaching a business workshop recently, and someone asked, If you had a limited budget for marketing what would you do? Well, I have as an entrepreneur had a limited budget a few dozen times, and the following strategies have always served me well. They WORK! 1. Write articles about [...]
How to Advertise Your Business Offline With Local Print Media

By Ray Hewitt With the Internet marketing craze going on today, you may be one of those business owners trying to figure out how to advertise your business offline. After all, if you could recapture the art of advertising your business offline, you would have a definite competitive advantage over others in your industry who [...]
Creating an advertising plan

by Sara Rizk Advertising is a popular marketing practice used by many businesses, however it can also be one of the least efficient. It is regarded as an art form by too many people, especially those in the creative industries, when, in fact, it’s more of a science with plenty of rules to adhere to. [...]
Know Your Target Market
Defining Your Target Market Equals Success Often times the first thing a business owner thinks is that they need to appeal to a wide market in order to see success in their business. Actually that’s going to end up having the opposite effect. You will find that by limiting your market you will reach a [...]
