There’s something very unique that has happened with the online world. Moms that may never see each other in the same room connect, communicate, and build relationships through online communities. They start to trust each other’s opinions. The best way to advertise to those moms is to build a relationship with them. This is called ROR [return on relationship] instead of ROI [return on investment].

Find a community that you are excited to be a part of, set up your profile, and become friends. Pretty soon you will naturally be sharing and receiving advice and you can talk about your business or product without feeling like a door to door salesman.

Remember that it doesn’t have to just be online communities. Look for local moms or womens groups to advertise to moms there by building genuine relationships.

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by Karon Thackston

How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.

What exactly does that mean? For starters, it means finding out who your customers are and what challenges they face. It also means that your ad copy, your tag line, your Web site design, your brochure, your customer service plan and your support need to all work in concert to provide the solutions to those challenges.

The most effective advertising pieces don’t sell… they fulfill. They don’t talk about the company… they talk about the customer. They don’t push price… they provide solutions.

When you focus on the customer in your advertising copy, when you get inside the mind of your customer and speak to their emotional needs, you will see greater results.

Here are 7 tips for creating copy that does not sell… but provides a solution.

1. Talk TO the customer, not ABOUT the company. Yes, you have to mention your company name so they’ll know who you are. But the majority of your copy should speak to the customer and his/her needs. Not: “ABC Web Site Designers has been in business for 13 years. We do great work. Our clients think this or that. We provide design, java and cgi. Our customer service can’t be beat. ABC is the best and you should use us.”

2. Use “you” and “your” and write as if only one person were reading your ad or site. Make your copy personal.

3. Get Real! Use real-life examples in your copy. Reach your customers on their level by identifying with them. Instead of something like, “You can get more organized and stay that way” say “You’ll be able to find your keys in 5 minutes or less and never again wonder if you or your spouse is supposed to pick up the kids today.”

4. Get emotional! Most buying decisions are emotional. Your ad copy should be, too! Bring out their frustration, their anger, their greed. Whatever the situation calls for, use those emotions in your copy. Example: “After you throw the plunger across the room and SCREAM… call ABC Plumbing.”

5. Benefits, benefits, benefits. I know you’ve heard it 1,000 times, but you simply must fill your copy with benefits. Always answer the question, “What’s in it for me?”

6. Show them they’ll get results. Tell your customers what life will be like AFTER your product or service solves all their problems. By showing them that they will get their desired end result, you make a very persuasive argument for your product.

7. Be their friend. Let your copy portray you as “easy-to-like”. Show your customer that you’re their friend who is willing and able to help instead of just another business who wants them to buy.

When you put the focus on the people with the money… the people who keep your business up and going, you can work wonders with your copy. You’ll see your sales improve if you just quit selling!

Which words make *your* customers buy? Let Karon show you. Learn to write strategically created copy that hits a nerve and makes the sale. Boost your search engine rankings, too! Learn more now at http://www.CopywritingCourse.com.

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Facebook users don’t really want to click on an advertisement and be taken to a new site, most especially a sales page. What they would rather happen is click on the ad banner, and be taken to another Facebook Page. You can create wonderful, interactive Facebook pages that offer group discussions, newsletter sign up features, and even a way to order your products and services. If you design your Facebook advertisement this way Facebook users will not be as irritated about clicking on your advertisement.

Before you advertise it’s important to do market research in order to create effective advertising campaigns. If you’re advertising to moms, for instance, your advertisement can’t really just go out to “all moms”. All moms is not a target market. Be very specific about your target. If you’re posting work at home advertising directed toward Moms you want to know which mom this business fits.  It doesn’t fit all moms, it might fit  moms who care about home schooling, or moms who breastfeed, or moms who are into green living, or moms who love do it yourself decorating projects. It’s imperative that you determine these factors before you advertise.

In addition to researching your target audience the other market research you should do is find out if your product or service is actually filling a niche that needs to be filled. If you already have competition so much the better. It’s easier to sell something that has competition because you already know there is a need. Essentially someone else has done the research. But, if your product or service is completely new and no one else is doing it, it would behoove you to determine if this is something that really is needed before you embark on an advertising campaign on Facebook or anywhere.

Knowing who is spending money and on what is an important aspect of finding out where to advertise as well as what to advertise. There are so many places to advertise that what might be hot to one niche is not working in another. Facebook ads work in very specific circumstances, ensure that your niche fits that condition before you advertise. Knowing where to advertise is just part of the whole issue. Whether it is free advertising on the web, or advertising networks devoted to advertising to moms, or an ad exchange, ad network, or something else entirely, doing the research before you advertise will increase your return on investment (ROI).

Let me hear from you. Have you had success advertising on Facebook? What about someplace else? I want to know what works for you. Yes, share your failures too. Failure is just a way to learn, without failure you’re not trying hard enough so share that too!

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2011 was a very hard year for many because of  the worries about the economy, but fortunately for the Home Business Owner he or she can always find a way to earn  little bit more money. No matter how finances are, people always want something to give to people during the holidays. And consumers love getting something extra too! The  good feelings it evokes in consumers is priceless for the entrepreneur.  If you have something that you can give away as a sample or premium, it will boost your home business due to the good will it will evoke. Everyone loves free samples, or a bonus gifts with purchase!

Send out promotions or samples with your sales

Free samples are very popular around the holidays. Clients and potential clients love getting free samples. Prospects who have been given a free sample often end up being a paying client. Consider offering a special promotional price for “new clients” so that they can try you out. If you have a way to give new clients and potential new clients free samples of your work you’re well on your way to getting a permanent new client.

But, here is a warning, there are always “freebie seekers” so make sure they have to do something to get the free sample such as sign up for your newsletter. Also, if you can give out free workbooks, checklists, eReports or eBooks instead of your time, this will be a lot easier for you and still give a nice gift to your new and potential clients.

Partner with complementary businesses for holidays

There are always businesses that sell or provide services that are complementary to yours. For instance, if you offer graphic services, and someone else offers a place to put ads, you both can work out a deal that you will offer to create the graphics for those who want to place ads for a discount. Or another example is that you can get several different people who all provide complementary services or products to have a teleseminar together promoting their businesses together. Also you can create together an entirely new product. Many businesses partner to create a single, new product or services together. When either business males a sell, the other gets a percentage of sales. You can also gain exposure each others, newsletters, websites or even strike deals to access their client base.

Personalize your  Banner & Graphical Holidays Ads

One drawback to banner ads is that Internet users are so immune to seeing them that many just ignore ads entirely. This is why that it’s so important to test and track results of every advertising campaign that you run. If you want results from your banner ads you will need to create a strong graphically attractive campaign with an effective call-to-action. Sometimes ads are created simply for branding purposes and not just to make sales, which is where the strong graphic component can pay off handsomely.

 Offline Promotions Work Too

Just because you are mostly focused online, doesn’t mean that you should forget about your local market. Send our press releases to your local newspapers and other publications that your target market might read. Include your website URL as well as your contact information so that they will know how to contact you or visit your website to become clients of yours. By using your status as a constituent of your neighborhood, you can create interest and attract new customers that you never considered before.

Building your brand is a very important component of marketing. Getting your name recognized as the “it” business or person within your field of expertise will go far in keeping you busy with clients and others clamoring to be your client. Promoting your personal brand by advertising during the holidays and other times during the year will go far in helping clients remember you and notice you all year long.

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If you offer a great prize through a sweepstakes on your site people will naturally tell others about it. This becomes free advertising for your site with minimal effort on your part.

Make it even better by offering one of your products or services as a prize and ask the winner if they would give you some feedback. If you’d rather not do that many people love electronic gift cards to online shops.

Other ways to make sure your contest spreads is to make sharing the contest one of the ways to enter – examples: tweet, Facebook status, +1, stumble it, etc. All of it becomes free work at home advertising for you.

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Likely by now you’ve heard of “target marketing” and other such words but do you really know what it means? You say that your market is “moms” — but what does that mean, is your market “granola moms’ or “SUV moms?” Is your target market breast-feeding moms or formula feeding moms? How a target market of moms with nannies or moms without nannies? Are the moms you market to single moms, married moms, straight moms or lesbian moms? How old are the moms in your market? Do you know? I think you get the picture. Your target market cannot be all moms; it must be much narrower than that.

Before you advertise or choose where to advertise, it is important to laser target your market down to the nitty-gritty. You need all the details about your market so that you know, not only who they are, but what do they want? What gets your target marketing excited? What makes them want to buy something from you? What kind of problems can you solve for your target market? Creating an advertising campaign is a lot simpler when you know the practical details of your target audience.

There is no mistaking that moms are a fabulous target market, but you have to know all the demographics of your particular mom market before you start your advertising campaign. Know what motivates your mom market to make a purchasing decision. Know your mom market’s needs, wants, desires and fears and seek to answer their problems with great products. Your advertising should focus on benefits of their product or service, so that you can demonstrate to your target audience how your product or service solves their problems.

The bottom line is that not every mom can love you. Not every mom will want what you have to offer. It is important to discover exactly who that mom is that you will target with all your advertising campaigns, all your text ads, blog posts, article-marketing articles and for whom you will create products. You must do this if you want to be successful. It takes time to discover exactly who your target market is, but once you do that, you’ll see a larger return on investment than you ever thought possible.

Once you identify your target audience and start marketing to your mom audience it is up to you to educate your market about your offerings. Don’t be worried that there is competition out there for the same market. The truth of the matter is, having competition is a sure sign that your idea can be successful. If there is no competition at all, it is unlikely that you will be successful. If others have gone before you and been successful that proves that you can do it too.

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You’ve experimented with placing ads here and there and you have received a few sales but nothing to write home about. Perhaps you skipped a few important steps before trying out an advertisement. You must take a few steps before you advertise no matter whether your advertising is in a newspaper, magazine, or online. If you skip over any of these steps, you will not see a good return on your investment (ROI). To ensure your success with your advertising first you must:

Target your market – You should know the sex, age range, desires, needs, wants and fears of your target market before placing the first advertisement. If you do not know the demographics of your target market, it is impossible to write a good blog post, much less a sales page or advertisement.

Your target market is not “anyone” who wants to use your services. This is a huge mistake to make when marketing your home business and writing advertisements. You must laser target your market down to the practical details if you want to have real success. Choosing a target market allows you to focus all your marketing materials toward specific people, which will actually increase your sales exponentially. It’s also simpler to write an ad if you know who the ad is for.

Choose keywords – Once you have your target market pegged, you can now start doing keyword research. You can use various methods to research keywords for your advertisements such as Google webmaster tools, Keyword Elite, WordTracker and others. Some of keyword research comes naturally if you know your target market well because you probably already have an idea of which words and phrases they would use to find your information.

Once you’ve chosen at least 100 relevant keywords and keyword phrases, then you will want to find out what these keywords are worth on the network you’re placing your advertisement so that you know how much you will need to spend. Usually for a home business just throw out the expensive competitive words and phrases concentrating on the less expensive phrases that do not have as much competition. Many times the popular but less competitive phrases can get you the most targeted traffic that will purchase.

Design your ad – Based on the keywords you’ve chosen, and the market research you’ve completed, as well as the venue you will use to place the ad now you will want to design the advertisement. Typically, it is a good idea to design two or three sales pages that have one small difference so that you can test conversion rates. You will also need to determine if you’re using text based ads or banner ads or buttons.

Test & Evaluate – There is a lot of disagreement about which ads work best – text ads or banner ads. Testing is the best way to determine your results. Test a banner ad against a text ad using the same keywords and see which one converts better. Test three different sales pages that only have one difference each using the same keywords see which one converts better. Also, always examine which keywords are producing the most traffic. Once you find the most fruitful keywords, you can delete the unproductive keywords bidding on only the most productive words.

Do it again – When you have success repeat the success over and over again to take your home business advertising to the next level.

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By Devon A. Brown

If you’ve read our other articles on making money from blogging at home, then you should be aware by now that you’re going to be making most of your money through advertising. Advertising depends on one thing, and one thing alone: a high volume of visitor traffic. Increasing the traffic to your website is critically important, and below we’ll go over a couple of ways to increase it for your blog and how to involve it directly into your Internet marketing strategy.

Link Exchanges

The basic idea behind a link exchange is to post the link of another blog on your blog, and they will do the same for you. The trick is to get a high-traffic blog to link to your blog.

How can you do this? Well, the most straightforward way is to create a piece of compelling content that other people will want to read, and to get someone to link to it. This can be challenging, but it can also be very rewarding. You could probably achieve this effect by sending email requests to a large number of other blogs, but if you don’t have a blog that they find interesting, then you probably shouldn’t expect them to link to your blog. With this in mind, make sure to stay within your topic niche.

Blog Carnivals

A blog carnival is basically a widely-read, community link exchange. The particularly great thing about blog carnivals is not that they have high reader levels (they do), but that each visitor to a blog carnival is actually looking for the type of content that you create. By creating great content and regularly submitting it to a blog carnival, you can expect a very large increase in the number of web hits, and thus advertising revenue, that you receive.

While there are certainly other ways to generate large increases of traffic to your blog, these are two of the easiest and most straightforward. Regardless of if you use other methods, such as word of mouth advertising, you should most definitely utilize these great tools.

Just learn the very basics of using the Internet and you will have a completely free way of attracting Blog Carnivals you will surely be succeeded by getting more web traffic to your website. So, increase traffic via this option and earned a good amount of money for you.

For more information and some new and great ideas about Blog Carnivals. Click Here: http://RenegadeSuccess.com

Devon Brown (a.k.a “The Success Renegade”) is one of the most talented young success coaches in the mlm & home business arena. His powerful information is helping home business entrepreneurs finally achieve the success they deserve and desire. Learn more about Devon and take advantage his FREE Tips on how to have a Successful Home Business by visiting: http://RenegadeSuccess.com

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You have a blog, a website, or a network of both, or even seminars and videos that get a good amount of traffic, and you want another way to monetize your web real estate. Selling advertising is a good way to do that. Whether you have blogs, websites, videos, or seminars, selling advertising and sponsorships is another way to make money. Selling advertising can be quite lucrative. What type of advertising you take will depend entirely on who your niche market is.

Then you can do one or all of the following:

Form a network – Find other websites that share your viewership. For instance if your target market is moms with infants, you can recruit other website owners who blog about things that moms with infants need to know about. Once you have ten to twenty websites within your network then you can start your advertising network.

Chose the software — You will need to have a mechanism to accept payment for the ads and for people who want to place the advertising to send you their artwork, as well as a way for you to place the ads on your site. You can invest in software that can handle the advertising automatically. What type of software you choose will largely depend on the platform of the various websites and blogs you include in your network.

Create ad inventory – Know exactly how many advertisements you have to sell, where they can be placed, what size the ads can be, and what type of ads you will accept.  Know up front exactly what your inventory is so that anyone wanting to place an advertisement knows how everything works. Develop a matrix that shows in pictures examples of ad sizes and types.

Promote your offerings – Create a sales page about the benefits of advertising within your network. Explain what different types of ads they can place, and how they will be charged as well as what metrics you offer. Anything that you can include in your descriptions that help the advertiser, and would be beneficial to help choose your network over another network. Be very specific and clear.

Whether you have a network or not you can still sell advertising and sponsorships on your single website, blog, or podcast. If you have a good following, start by simply offering sponsorships for one thing at a time. Reach out to your list members, as well as complementary groups and sites on places like Facebook, Linkedin.com and Twitter.com.

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