If you offer a great prize through a sweepstakes on your site people will naturally tell others about it. This becomes free advertising for your site with minimal effort on your part.
Make it even better by offering one of your products or services as a prize and ask the winner if they would give you some feedback. If you’d rather not do that many people love electronic gift cards to online shops.
Other ways to make sure your contest spreads is to make sharing the contest one of the ways to enter – examples: tweet, Facebook status, +1, stumble it, etc. All of it becomes free work at home advertising for you.
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