You’re looking for new ways to reach your target audiences. And you may have heard about podcast advertising and sponsorship. But what exactly is podcast advertising and sponsorship, and with thousands of podcasts populating iTunes and the web, how do you find those that are best suited to your target market and advertising budget.
A podcast is a digital media file, it can be either audio or video, and the file is usually distributed over the internet through web feeds or downloads to portable media players such as Apple’s IPod or any other personal mP3 player.
Podcasts can also be downloaded to a computer and listened to or viewed through a personal computer. The difference between podcasts and other forms of digital media is their ability to be syndicated, subscribed to and even automatically downloaded when new content is available.
Podcasts are relatively new, and it is definitely a growing market. This allows the work at home advertiser the ability to target a specific segment of their market, without the huge advertising costs that would be attributed to other forms of media such as traditional television or radio advertising. And the targeted market that they provide you access to can’t be beat.
There are several reasons why podcast advertising and sponsorship is a great deal for your advertising dollar.
Podcast listeners are loyal. Listeners often subscribe to shows that they like, and then when new podcasts are delivered, they are more likely to listen to them.
Podcast listeners are focused. While this may seen contrary to your first impression. When people surf the web or watch television, they are often distracted by many things. In contrast, people who listen to podcasts are usually listened to while driving, exercising, or participating in some other routine activity. The listener is fully engaged in only one medium, and that is the podcast.
Podcast listeners are unlikely to skip your advertisement or sponsorship announcement. With the web or television, people will likely leave the room during commercials, or grab a snack while a page loads.
However, since people who listen to podcasts usually do so with their “hands full” they are unlikely to go through the trouble to access their digital player to fast forward past an advertisement. It is simply not worth their time. So in effect, your advertising message is very likely to actually be heard by your target audience.
Since podcast ads are inexpensive and a great way to connect to niches, how do you go about finding the right podcast for your advertising or sponsorship?
There are several directories of podcasts out there that will help you find podcasts in your particular niche as well as several advertising networks that specialize in podcasting.
To reach Work at Home Moms, consider placing an ad on Work at Home Moms Talk Radio.
Do you use Facebook advertising to generate traffic to your blog?
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