You have a blog, a website, or a network of both, or even seminars and videos that get a good amount of traffic, and you want another way to monetize your web real estate. Selling advertising is a good way to do that. Whether you have blogs, websites, videos, or seminars, selling advertising and sponsorships is another way to make money. Selling advertising can be quite lucrative. What type of advertising you take will depend entirely on who your niche market is.
Then you can do one or all of the following:
Form a network – Find other websites that share your viewership. For instance if your target market is moms with infants, you can recruit other website owners who blog about things that moms with infants need to know about. Once you have ten to twenty websites within your network then you can start your advertising network.
Chose the software — You will need to have a mechanism to accept payment for the ads and for people who want to place the advertising to send you their artwork, as well as a way for you to place the ads on your site. You can invest in software that can handle the advertising automatically. What type of software you choose will largely depend on the platform of the various websites and blogs you include in your network.
| Ad network Software | WordPress Plugins |
| Adify | Sponsor Ad Management |
| Collective Technology | OIO Publisher |
| Ad Conductor | AdRotate |
| DoubleClick | Buy Sell Ads |
| AdTech | |
| Zedo | WP125 |
| Operative | WP Traffic Tools |
Create ad inventory – Know exactly how many advertisements you have to sell, where they can be placed, what size the ads can be, and what type of ads you will accept. Know up front exactly what your inventory is so that anyone wanting to place an advertisement knows how everything works. Develop a matrix that shows in pictures examples of ad sizes and types.
Promote your offerings – Create a sales page about the benefits of advertising within your network. Explain what different types of ads they can place, and how they will be charged as well as what metrics you offer. Anything that you can include in your descriptions that help the advertiser, and would be beneficial to help choose your network over another network. Be very specific and clear.
Whether you have a network or not you can still sell advertising and sponsorships on your single website, blog, or podcast. If you have a good following, start by simply offering sponsorships for one thing at a time. Reach out to your list members, as well as complementary groups and sites on places like Facebook, Linkedin.com and Twitter.com.
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