If you are familiar with any part of the online world you know that social media is a great way to spread the news about your business. Of course there is a right way and wrong way to go about using social media as a marketing tool, but if you remember these 3R’s of social media engagement you will do well: Representation, Responsibility, and Respect. It is important to know that social media is not just for advertising, but there are ways that you can tactfully use social media for advertising.
The most popular type of ad format is still display, but other types are growing. Where can you put your display of information?
- Any customizable backgrounds – Twitter, YouTube,etc.
- Sidebars of blogs
- Add your logo as part of your profile picture
- Signature of emails
- Anywhere you add your bio or profile information including guest posts or articles
Of course there are paid ways to advertise. Some popular ones are
- Google Adsense
- Facebook Ads
- Pay Per Click
In 2010 revenues of social media advertising were 2.1 million dollars! Obviously, it’s an area that you should not overlook. If you need some help designing a great display for your background or sidebar please contact us. We’d love to help you!
