So here’s the situation:
You’re posting on Facebook every day, updating your Twitter regularly, and keeping your landing page up to date. You’re consistent with your updates, but people just aren’t talking. It’s kind of like elementary school all over again, being excluded from the rest of the kids and just wanting to fit in.
For some, social media can very much be like a foreign country. (In fact, according to Social Media Revolution 2011, if Facebook were a country, it would be the third largest in the world!) It comes with its own etiquette, norms, and language. If you didn’t grow up using the Internet, it’s easy to feel like an outcast because, well, it’s practically a different world.
Don’t worry; we’ll be your friends and sit at the lunch table with you. Here are some quick tips you may want to keep in mind when developing your digital social skills and reaching out to your target market.
Quick Social Media Tips:
- Make sure your content is interesting, original, and personal. Post content that is relevant and would appeal to your brand’s community.
- Keep language simple and direct. Focus on nouns and verbs before adjectives and adverbs. On average, a 5th grade reading level or lower is much more effective. Simpler language on blogs is more likely to be re-shared.
- Participate in dialogue. It’s about engaging and listening. It’s not about you; it’s about the customer.
- Show live authenticity. On Twitter, your tweet value is important. A few hundred valuable tweets are much better than thousands of useless ones. This includes automated responses, which can get you to lose your followers’ attention easily. People like to see that there is a real person behind the computer. This usually makes people more receptive, making it more likely for them to engage.
- Familiarize yourself with trends. Similar to real life, trends in the online world change just as fast, if not faster. The best way to learn this is by experiencing it on your own. Use your own personal social media account and study the culture, language, and behavior of your community.
- Incorporate video and pictures. People can get tired of reading text all the time, and who doesn’t like pictures and videos? According to a study done by Cisco, people are much more likely to remember videos and pictures over reading or hearing words.
- Contests are a fun way to engage your community. Facebook provides a good platform for this.
- On Facebook, enable peer-to-peer interactions. The best way to do this is to create a nurturing environment. Respond and engage positively.
- Provide Cohesive Branding. Try and post relevant information that people expect from you based on your profile description. On Twitter, don’t post about how awesome it was doing some illegal drugs, while your profile says that you are a pre-school teacher. Okay, okay…that was a bit extreme, but you get the point. This could cause you to lose followers!
- On Twitter and Facebook, don’t send only self-promoting updates. Self-promotion is useful, but you will eventually lose the interest of your followers if this is all you tweet about. Social media gives us opportunities to engage with your consumers’ community, this is what sets it apart from traditional forms of marketing, so why not utilize it? This means talking to your community, answering questions related to your product or service, or simply thanking someone for supporting your brand.
Always remember, social media is powerful, so you have to be careful. You have just as big of an impact to damage your brand as you do helping it!
Good luck!
The Internet Agency by BIIS (IABB) is an Internet marketing company that specializes in providing personalized and effective Internet marketing services to businesses and restaurants. After we understand your company’s Internet needs, it is our job to create an Internet Marketing plan that increases your online community presence and interactivity within your target markets.
In order to increase your company’s local presence online, we will help you establish a personal relationship with your current clients and target market. Our main goal is to help you establish loyal, long-term customers, thereby increasing business revenue and profitability.
Here at IABB, we see the value in developing a close personal relationship with each of our clients. We choose to represent only a select number of businesses. We refuse to represent a client unless we believe in what they’re selling 100 percent. This allows us to give our current clients the best service possible and ensure that all of our marketing efforts are honest and genuine.
That being said, IABB specializes in helping many kinds of businesses, from well-known restaurant chains, such as On the Border Mexican Grill and Cantina, to successful companies like Gut Check Fitness and California Building Solutions.
Article Source: http://EzineArticles.com/?expert=Andres_Hernandez
http://EzineArticles.com/?Social-Media:-Connecting-With-Your-Target-Market&id=6647158
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