You’ve experimented with placing ads here and there and you have received a few sales but nothing to write home about. Perhaps you skipped a few important steps before trying out an advertisement. You must take a few steps before you advertise no matter whether your advertising is in a newspaper, magazine, or online. If you skip over any of these steps, you will not see a good return on your investment (ROI). To ensure your success with your advertising first you must:
Target your market – You should know the sex, age range, desires, needs, wants and fears of your target market before placing the first advertisement. If you do not know the demographics of your target market, it is impossible to write a good blog post, much less a sales page or advertisement.
Your target market is not “anyone” who wants to use your services. This is a huge mistake to make when marketing your home business and writing advertisements. You must laser target your market down to the practical details if you want to have real success. Choosing a target market allows you to focus all your marketing materials toward specific people, which will actually increase your sales exponentially. It’s also simpler to write an ad if you know who the ad is for.
Choose keywords – Once you have your target market pegged, you can now start doing keyword research. You can use various methods to research keywords for your advertisements such as Google webmaster tools, Keyword Elite, WordTracker and others. Some of keyword research comes naturally if you know your target market well because you probably already have an idea of which words and phrases they would use to find your information.
Once you’ve chosen at least 100 relevant keywords and keyword phrases, then you will want to find out what these keywords are worth on the network you’re placing your advertisement so that you know how much you will need to spend. Usually for a home business just throw out the expensive competitive words and phrases concentrating on the less expensive phrases that do not have as much competition. Many times the popular but less competitive phrases can get you the most targeted traffic that will purchase.
Design your ad – Based on the keywords you’ve chosen, and the market research you’ve completed, as well as the venue you will use to place the ad now you will want to design the advertisement. Typically, it is a good idea to design two or three sales pages that have one small difference so that you can test conversion rates. You will also need to determine if you’re using text based ads or banner ads or buttons.
Test & Evaluate – There is a lot of disagreement about which ads work best – text ads or banner ads. Testing is the best way to determine your results. Test a banner ad against a text ad using the same keywords and see which one converts better. Test three different sales pages that only have one difference each using the same keywords see which one converts better. Also, always examine which keywords are producing the most traffic. Once you find the most fruitful keywords, you can delete the unproductive keywords bidding on only the most productive words.
Do it again – When you have success repeat the success over and over again to take your home business advertising to the next level.
Do you use Facebook advertising to generate traffic to your blog?
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