Likely by now you’ve heard of “target marketing” and other such words but do you really know what it means? You say that your market is “moms” — but what does that mean, is your market “granola moms’ or “SUV moms?” Is your target market breast-feeding moms or formula feeding moms? How a target market of moms with nannies or moms without nannies? Are the moms you market to single moms, married moms, straight moms or lesbian moms? How old are the moms in your market? Do you know? I think you get the picture. Your target market cannot be all moms; it must be much narrower than that.
Before you advertise or choose where to advertise, it is important to laser target your market down to the nitty-gritty. You need all the details about your market so that you know, not only who they are, but what do they want? What gets your target marketing excited? What makes them want to buy something from you? What kind of problems can you solve for your target market? Creating an advertising campaign is a lot simpler when you know the practical details of your target audience.
There is no mistaking that moms are a fabulous target market, but you have to know all the demographics of your particular mom market before you start your advertising campaign. Know what motivates your mom market to make a purchasing decision. Know your mom market’s needs, wants, desires and fears and seek to answer their problems with great products. Your advertising should focus on benefits of their product or service, so that you can demonstrate to your target audience how your product or service solves their problems.
The bottom line is that not every mom can love you. Not every mom will want what you have to offer. It is important to discover exactly who that mom is that you will target with all your advertising campaigns, all your text ads, blog posts, article-marketing articles and for whom you will create products. You must do this if you want to be successful. It takes time to discover exactly who your target market is, but once you do that, you’ll see a larger return on investment than you ever thought possible.
Once you identify your target audience and start marketing to your mom audience it is up to you to educate your market about your offerings. Don’t be worried that there is competition out there for the same market. The truth of the matter is, having competition is a sure sign that your idea can be successful. If there is no competition at all, it is unlikely that you will be successful. If others have gone before you and been successful that proves that you can do it too.
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